BusinessCard2 Resource Center
Search Articles
Customer Relationship Management Customer Service Personal Branding Personal Marketing Personal Selling Search Engine Marketing (SEM) Search Engine Optimization (SEO)If you are interested in learning more about Personal Selling, Personal Marketing and Personal Branding, you’ve come to the right spot. You need prudent information on how to better market your professional self online, and the BusinessCard2 Resource Center has it.
Web-based one-to-one marketing provides you with a successful method in which to take part in today’s social web. But don’t let the ease of social networking fool you. It is more important than ever that you become educated and savvy in your professional marketing skill set; this is still an evolving area of business science. Even the team here at BusinessCard2 doesn’t have it all figured out, so we’ve compiled these data and information resources so we can all learn together.
About the BusinessCard2 Resource Center
The BusinessCard2 Resource Center is designed to serve as a valuable source for commercial information about marketing your professional self on the web. This area was created for educational growth and is maintained by the BusinessCard2 team, with contributions and syndication from BusinessCard2 Community Managers around the world, as well as subject matter experts and thought leaders in web-based marketing, personal branding, and personal selling.
Most Recently Added Articles
3 Tips on How to Use Search Engine Marketing Effectively
By: Rania Kort -
The key to increasing your exposure on the web is to leverage search engine marketing... Read More
Help each other out
By: Harvey Mackay -
Down on the farm, a mouse peeked through a crack in the wall and saw the farmer's w... Read More
Every great business is built on customer service
By: Harvey Mackay -
When I wrote a column on taking care of customers recently, I correctly figured I w... Read More
Know what can go wrong to do things right
By: Harvey Mackay -
When Jack Welch was chairman of General Electric, he would regularly ask the top ma... Read More
Maintain a Civil Tongue
By: Harvey Mackay -
Rudeness rules the headlines these days—seems we can't escape it no matter wh... Read More
Ask the Right Questions to Get the Best Answers
By: Harvey Mackay -
When I was a kid, one of my favorite games was "Twenty Questions." Remember the dri... Read More
Top techniques for answering questions
By: Harvey Mackay -
Talk about getting the answers you need—I recently wrote in this column about... Read More
Taking Care of Customers is Taking Care of Business
By: Harvey Mackay -
"Customer service in America stinks." That's what my friend Tom Peters, author of ... Read More
Short Course in Salesmanship
By: Harvey Mackay -
Selling is not easy, even in the best of times. In a downturn like we're in right... Read More
Motivation"ignition" Lift Off
By: Harvey Mackay -
Steve Jobs, the computer genius who co-founded the Apple Corporation, is a very cha... Read More
Decision making defines the leader
By: Harvey Mackay -
My favorite "Peanuts" character, Charlie Brown, is on the pitcher's mound and sayin... Read More
Sam Walton's Rules for Success
By: Harvey Mackay -
Sam Walton, the legendary founder of Wal-Mart, had 10 rules for running a successfu... Read More
The best dreams happen with your eyes wide open
By: Harvey Mackay -
A class of college seniors filed into a room for their final exam. The professor an... Read More
Putting the Sway in Persuasion
By: Harvey Mackay -
A man opened a fish market and displayed a sign that said, "Fresh Fish for Sale Her... Read More
Stay Humble or Stumble
By: Harvey Mackay -
When you've been writing a nationally syndicated weekly business column for nearly ... Read More
The Second Ten Commandments
By: Harvey Mackay -
We all know about the original Ten Commandments, but have you ever heard of "The Se... Read More
What they didn't teach you in business school
By: Harvey Mackay -
A college education is valuable, and I salute all the graduates who are heading out... Read More
Overcoming the fear of no
By: Harvey Mackay -
Great movies leave plenty of excellent footage on the cutting room floor. It'... Read More
Never lose help
By: Harvey Mackay -
In Greek mythology, Pandora opened her fabled box and let out all evils except for ... Read More
Use technology to enhance creative thinking
By: Harvey Mackay -
A Midwest university professor complained: "We are now focusing more on how to use ... Read More
Finding the "rubies" in your orchard
By: Harvey Mackay -
A great product doesn't automatically sell itself, as just about any businessperson... Read More
Why do we fail? And how do we fix it?
By: Harvey Mackay -
As any successful person will honestly admit, I've had my share of failures. Since ... Read More
Business and Football Share a Formula for Winning
By: Harvey Mackay -
For about six weeks every year, beginning in late December and continuing through e... Read More
You Can't Score a Goal Unless You Have One
By: Harvey Mackay -
I once heard a high school math instructor issue this challenge at a school assembl... Read More
Don't just add to your success, multiply it!
By: Harvey Mackay -
Perhaps you're familiar with the amazing mathematics problem that asks you to figur... Read More
Competition teaches you to outswim the sharks
By: Harvey Mackay -
Codfish are a delectable treat in America's Northeast. But when attempts were... Read More
Employees advise how to be a better boss
By: Harvey Mackay -
Feedback is a gift. Every now and then one of my columns gets a response that... Read More
What they don't teach you in school
By: Harvey Mackay -
As many college graduates are scrambling to find jobs, one of the most important th... Read More
Crunch Time
By: Harvey Mackay -
When I was a kid, one of my favorite ballplayers was Eddie Stanky. He had a lifetim... Read More
Negotiating in a Nutshell
By: Harvey Mackay -
I got a phone call from a Fortune 500 CEO last week whom I had never met. After dec... Read More
Who's Got The Hammer?
By: Harvey Mackay -
As every salesperson knows, the key to the sale is knowing who's got the hammer. ... Read More
Bring in the 20-mule team
By: Harvey Mackay -
An old farmer had been plowing with an ox and a mule teamed together. One day, the ... Read More
Worrying makes you cross the bridge before you come to it
By: Harvey Mackay -
Recently I saw a survey that says 40 percent of the things we worry about never hap... Read More
Disappointment is opportunity in disguise
By: Harvey Mackay -
On Super Bowl Sunday, it was a real challenge for me to watch the game at home and ... Read More
Manage your time or others will do it for you
By: Harvey Mackay -
I'll never forget an important time management lesson I learned in a seminar many y... Read More
Tell the truth or pay the consequences
By: Harvey Mackay -
Introductory Chemistry at Duke University has been taught for about a zillion years... Read More
Real winners keep moving the finishing line
By: Harvey Mackay -
When the World Series or the Super Bowl rolls around, there's usually a reliable wa... Read More
Improve your time and time will improve you
By: Harvey Mackay -
As we grow up, we get a mixed message about being on time. Our parents have been wa... Read More
Don't compromise hiring standards
By: Harvey Mackay -
Standards. We may not think about them much. But we all have them. Individuals. Fam... Read More
Say thanks before it's just a memory
By: Harvey Mackay -
Some time ago the owner of a small but profitable business wrote columnist Ann Land... Read More
A partnership is no better than the people in it
By: Harvey Mackay -
Of all the arrangements people use to conduct their business, none is more fraught ... Read More
Some squares are really sharp
By: Harvey Mackay -
When I read the obituary of Dave Thomas, founder of Wendy's, I knew I had to write ... Read More
Obstacles are the stepping stones of success
By: Harvey Mackay -
A man was walking in the park one day when he came upon a cocoon with a small openi... Read More
When Passion Meets Expertise Your Brand Succeeds
By: Dan Schawbel -
The more and more I reflect upon how I’ve used social media to grow my own pe... Read More
Brand Yourself as an Expert to Survive the Future
By: Dan Schawbel -
Last week, I wrote a blog post called “6 Reasons You Shouldn’t Brand Yo... Read More
The Five Laws of Being an Interesting Brand
By: Dan Schawbel -
The strategies and channels we’ve been using are becoming weapons of mass des... Read More
Branding by Association is the Single Most Powerful Idea in Personal Branding
By: Dan Schawbel -
When Katie Konrath, our Sunday Personal Branding blogger, wrote about being c... Read More
Has the Word “Humble” Changed From Web 1.0 to Web 2.0?
By: Dan Schawbel -
A lot of people confuse personal branding with shameless self-promotion and f... Read More
Brand Yourself Before Someone Else Brands You
By: Dan Schawbel -
Discovering your personal brand is the first step in the personal branding process ... Read More
How to Brand Yourself Without Alienating Your Company
By: Dan Schawbel -
There are a ton of arguments and insights on the struggle between personal branding... Read More
Top 10 Rules for Having a Strong Personal Brand
By: Dan Schawbel -
Sometimes on Twitter (@DanSchawbel) I get into rants when ideas or thoughts come in... Read More
10 Personal Branding Predictions for 2010
By: Dan Schawbel -
Each year, I give my personal branding predictions in the December time frame, but ... Read More
The Personal Brand Marketplace of the Future. Are Your Prepared?
By: Dan Schawbel -
I think it’s an understatement to say the world has changed due to social tec... Read More
Is Visibility More Important Than Money?
By: Dan Schawbel -
The cost of content is decreasing, but the importance of content is increasing. Now... Read More
10 Reasons Why You Have to Manage Your Personal Brand
By: Dan Schawbel -
The concept of personal branding came way before social media. Everyone has a perso... Read More
Fake It Till You Make It?
By: Dan Schawbel -
The old saying is that you need to “fake it before you make it.” Do you... Read More
4 Rules of Personal Brand Relationships
By: Dan Schawbel -
If your personal brand is the tip of a glacier above water, then a strong network i... Read More
Can You Put a Value on Virtual Relationships?
By: Dan Schawbel -
More and more relationships are being developed online first. It’s true for p... Read More
40 Personal Branding Quotes
By: Dan Schawbel -
Here is a list of forty personal branding quotes that I’ve come up with over ... Read More
The 2 P’s and 4 C’s of Personal Branding
By: Dan Schawbel -
Today, I wanted to touch on what I’m calling the 2 P’s and 4 C’s ... Read More
Think Like a Company Because YOU Are One
By: Dan Schawbel -
I’ve thought a lot about the distinction between company and individual this ... Read More
An Introduction into the World of Personal Branding
By: Dan Schawbel -
I’ve been asked by a lot of people for an article that introduces personal br... Read More
The Wells Fargo Brand: 168,000 Employees
By: Dan Day -
Wells Fargo’s “surprise announcement” of record first-quart... Read More
Best Buy Employees Deliver a Strong Brand Message. So Can Yours.
By: Dan Day -
You’ve seen Best Buy’s television commercials featuring real, liv... Read More
Moving From Customer Service to Customer Relationships
By: Dan Day -
Walgreen's is training pharmacists to spend more time helping patients with c... Read More