PRESS RELEASES

Workface, Developer of BusinessCard2, Selected by AlwaysOn as an ‘OnDemand Top 100’ Winner

Recognized for creating new opportunities in cloud computing and SaaS

Minneapolis, MN - April 6, 2010 – Workface Inc., the startup behind a new online marketing and social networking service for professionals called BusinessCard2 (http://businesscard2.com), today announced it has been chosen by AlwaysOn as one of the “OnDemand Top 100” winners. Inclusion in the OnDemand 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Wortkface was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Workface and the other OnDemand Top 100 companies will be honored at AlwaysOn’s OnDemand event on April 19, 2010, at Hewlett-Packard’s Worldwide Headquarters in Palo Alto, CA. This two-and-a-half-day executive event features CEO presentations and high-level debates on how the Internet is disrupting how companies—from small businesses to large enterprises—create, store, distribute, analyze, and take advantage of their mission-critical data.

“As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyze, and share this information is becoming extremely challenging,” said Tony Perkins, founder and editor of AlwaysOn. “We congratulate this year’s OnDemand 100 for providing the technology platforms and services needed to manage and leverage this new era of information complexity and overload.”

The OnDemand 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

“We believe business is not just about companies, products, and services, but meaningful connections between people,” said Lief Larson, cofounder of Workface. “In the new social business environment, professionals must manage their online reputation, their ‘personal brand.’ BusinessCard2 users can easily manage, distribute, and market their brand with a compact electronic business card that can include a bio, images, files, videos, slideshows, podcasts, links to their social media profiles, and more. The product lets users have complete control over their online identity, and to distribute it openly across the web.”

The full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/permalink/post/34759

About Workface Inc.

Workface is the developer of BusinessCard2, an online personal brand management, marketing, and social networking service that helps professionals network, exchange, and distribute content rich business cards online. It lets them create, control, and leverage their unique professional online identity via a portable and interactive digital business card. Anyone can create a free BusinessCard2 at http://BusinessCard2.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

BusinessCard2 Wins Social Business Innovation Award

Top Spot for Efficiency and Transformation through the Use of Social Tools

February 15, 2010 - Minneapolis, MN - BusinessCard2™, a web-based personal brand management, marketing and social networking service, has won the Social Business Innovation Award. The awards were established to recognize great work in open/social business and organizational design, innovation, transformation and efficiency using social technologies.

"We have the best set of tools in history for people to find each other and act together to create and improve on the things that matter to them," said David Cushman, founder of the Social Business Innovation Awards. "I hope you will join with me to celebrate the best of them - and through this find a path to the communities-of-purpose-driven future of the organization."

Social business is defined as businesses organized around social networks and the use of social technologies to support them. The context for business has changed dramatically in recent years - a shifting global economic climate, accelerating need for sustainable operations, and a political and societal demand for increased openness and transparency in business. The social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web.

"One of our core beliefs is that business is not just about companies, products, and services, but about meaningful connections between people," said Lief Larson, co-creator of BusinessCard2. "In the new social business environment, where one doesn't get a second chance to make a first impression, it is incumbent upon professionals to mange their online reputation, their "personal brand." BusinessCard2 users can easily manage, distribute and market their personal brand by creating a compact electronic business card that can include a bio, images, files, videos, slideshows, podcasts, links to their social media sites and more. The product allows users to have complete control over their online identity, and to distribute it openly across the web."

"We are very honored and humbled to win the Social Business Innovation Award," said Larson. "Our technology road map is focused on using the social infrastructure to build visibility within specific markets and help give our users the tools to form new connections. To have our efforts recognized is just an unbelievably great feeling that we share with the tens of thousands of people who use BusinessCard2 and have contributed to our personal branding and personal marketing platform."

About the Social Business Innovation Awards

The awards were established to recognize great work in open/social business and organizational design, innovation, transformation and efficiency using social technologies. You can view past winners and nominate those using social business by visiting: http://fasterfuture.blogspot.com.

About BusinessCard2

BusinessCard2 is an online service that helps professionals network and exchange business cards online. It helps professionals to create, control and leverage their unique professional online identity via a portable and interactive digital business card. BusinessCard2 is available at http://BusinessCard2.com.

Guinness World Record Attempt for Largest Business Card

Technology team developing business card for the internet also takes on Guinness biggest

MINNEAPOLIS - October 7, 2009--Twin Cities-based BusinessCard2.com has a real passion for business cards. Over the last two years the team, headed by entrepreneur Lief Larson, has created what is believed to be the world's largest network of web-enabled business cards.

On Monday, October 5th, the team also set out to break a Guinness World Record for the Largest Business Card. The card, measuring 60" by 34" was unveiled in downtown Minneapolis. "The business card has been around in some form for more than 250 years," said Larson. "You might say our team at BusinessCard2.com is a little obsessed and we thought a world record attempt at the largest business card would put the exclamation point on that fact."

To qualify for the world record, Guinness required Larson to physically pass the card to a business partner. The recipient was Lisa Rudolph of the internet service provider VISI, who Larson had just met at the Hilton Hotel in downtown Minneapolis. "Lisa thought I was joking when I told her I wanted to give her this giant card, but we had just met and she was a real sport about it."

Guinness has a set of stringent qualifications, making this world record attempt all the more amazing. In addition to size and presentation guidelines, Larson also had to take into account considerable manufacturing requirements.

About BusinessCard2.com

BusinessCard2 is the trusted source for creating your business card for the internet. It helps professionals network and exchange business cards online without face to face interaction. Find out more by visiting www.BusinessCard2.com.

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Workface Inc. Partners with Arthur Ventures

Relationship Fuels Growth of Online Business Card

(MINNEAPOLIS) - August 18th, 2009, Workface® Inc., a leading provider of online identity management solutions, announced the completion of its first round of venture financing led by Fargo, North Dakota-based Arthur Ventures. This round of financing will help fund the expansion of their premier product BusinessCard2®, located at www.businesscard2.com.

"We are very excited about Arthur Ventures decision to take a stake in our company. They have already been an essential partner and contributed greatly to the development of BusinessCard2®. This transaction will help accelerate our growth plans and deliver an even more compelling solution to our customers," stated Workface® CEO Lief Larson. "We think the world of the Arthur team, and we appreciate all the experience they bring to furthering our growth plans."

"Lief and his team have great passion for technology solutions that focus on solving customer problems, we are thrilled to be partnered with Workface® Inc. and the BusinessCard2® marketing platform," said Chairman and Cofounder of Arthur Ventures Doug Burgum. "We believe that BusinessCard2 will be an important tool for anyone who is interested in reaching into the web to obtain new customers while building and managing their online identity.

BusinessCard2® is a cutting-edge marketing platform that enables professional identity management. It allows users to create, control and leverage their professional online identity via a portable and interactive online business card. BusinessCard2 was created to bridge the gap between traditional business and sales processes that occur in the real world with virtual processes on the internet.

The BusinessCard2 platform serves as a tool for businesses of any size to reach customers in a new and engaging way on the internet. Users of BusinessCard2® are able to distribute their card anywhere on the web for free or take advantage of BusinessCard2® PushSM, a powerful distribution network and lead generation service.

BusinessCard2® is capable of reaching beyond the barriers of existing social networks to deliver any professional identity to thousands of new potential customers. A users' BusinessCard2® is placed on geographically and contextually relevant high traffic websites where real customers will have a chance to interact with the client's card. BusinessCard2® acts as a powerful awareness and lead generation tool for more than 10,000 business professionals around the world.

"Arthur Ventures is excited to partner with a company that shares our passion in providing solutions that offer meaningful impact in the lives of customers," said Arthur Ventures Managing Director James Burgum. "The vision of BusinessCard2 in replicating centuries old processes in the virtual online world of today is extremely exciting; we believe that BusinessCard2® will be the standard in online personal identification.

About Arthur Ventures

Arthur Ventures is a venture capital fund located in Fargo, ND that seeks to indentify and partner with well-managed businesses with potential for accelerated growth. More information about Arthur Ventures can be found at www.ArthurVentures.com.

About Workface Inc.

BusinessCard2® is the creation of Workface® Inc., a privately funded software firm located in Minneapolis, Minnesota. Workface® was founded in July 2006 with the simple idea of connecting business professionals in meaningful relationships on the internet. More information about Workface Inc. can be found at www.WorkfaceInc.com.

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350 Year Old Business Card Gets Makeover

The business card, sometimes called the world's tiniest billboard, hasn't changed significantly since its debut in 1658. However, two Minneapolis-based entrepreneurs are out to change that with web-enabled technology they say will revolution the business card, and possibly doing business in the Metro.

Minneapolis, MN, June 11, 2008 - Jereme Allen and Lief Larson have set out to reinvent the business card all of us carry in our pocket every day by creating a web-enabled version that can be broadcasted throughout the internet. Their virtual business card technology, called BusinessCard2, is engineered to be passed, transmitted, and discovered entirely in cyberspace. Their website is located at BusinessCard2.com.

Last year their company began testing a tool designed to help people create a virtual business card. Within several months more than 5,000 people had signed on, mostly from the Twin Cities Metro. "This year things really started to take off for BusinessCard2,"" said Larson. "We have countless professionals from around the Twin Cities, all creating their business card for the internet." BusinessCard2 was designed with the objective of helping professional find more opportunity and business online. The technology has been very popular with sales professionals, but anyone who works for a living can use the system. Hundreds of thousands of potential customers search BusinessCard2 to find the right people for the job. Unlike services such as Angie's List and YellowPages, BusinessCard2 looked beyond merely companies, products and services, and instead placed all its focus on connecting people in meaningful and personal business transactions in cyberspace, much the way professionals use business cards in their authentic lives.

One of the most compelling features of BusinessCard2 is the fact that the technology empowers the business card to go anywhere on the Internet. "Our mission as a service is to go out and find tangible business, customers, and leads for the thousands of professionals using BusinessCard2," said Larson. "To accomplish this we created technology that can reach the four-corners of the internet." The company is current testing new technology they call Identity BroadcastingSM, which they say has the potential to substantially improve the way professionals market themselves on the web by making relationships between web content, potential customers and their users' professional experience.

About BusinessCard2.com

BusinessCard2 is the world's first internet business card, featuring an open, fully searchable, and user-driven tool for professional marketing on the web. It has been designed to help you advertise your professional self and operates just like your print business card, but everywhere on the web. More information is available at www.BusinessCard2.com.

About Workface Inc.

Workface Inc. designs, develops, and deploys web-based tools for business on the internet. More information is available at www.WorkfaceInc.com.

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